Wednesday, August 15, 2012

black lab



Lady Gaga's ink-black Fame perfume comes out next week, and Haus Laboratories, where all the chemists work shirtless, has released this trailer for the scent. I can't imagine Fame possibly smelling as dark and strange as the ad suggests, but Gaga did initially request that the fragrance be built around the molecular structures of blood and semen
"You get the after-feeling of sex from the semen and the blood is primal.  [The blood element] was taken out of my own blood sample so it’s a sense of having me on your skin. I wanted to extract sort of the feeling and sense of blood and semen from molecular structures...That is in the perfume but it doesn't smell like that. Actually the perfume smells like an expensive hooker."

  
The pitch has evolved since then, and, even if the flower in question is among the deadliest of nightshades, the press release now contains the celebuscent standby promise of "floral and fruity elements." Charlotte Cowles at The Cut offers this nutshell version of the release: "[Fame] looks black in the bottle but won't stain your clothes, and it smells like honey, saffron, apricots, orchid, and jasmine, which sounds nice."

The trailer had me imagining plum, tar, antique face powder, latex, crude oil, and bulletproof spaceship glass. What notes does the ad suggest to you?

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