If we're friends, I've probably tried to push this deodorant on you at some point. Emily mentions it in her Nosy Interview (as well as in her great gift guide, while wondering whether deodorant makes a weird gift. I have given deodorant paired with a copy of No More Dirty Looks as a gift--nice but probably also paranoia-inducing. Sorry & you're welcome!). This deodorant is long overdue for a post of its own not so much for its smell (which is pleasant, if a bit lavender-heavy for my tastes), but for its incredible ability to be an all-natural deodorant that actually works! As anyone who has been on a quest for a suitable natural deodorant will tell you, most of them do not work, or work for just a few weeks, or "work" by morphing your own stinkies into some new, maybe even more powerful, stank. Some people are turned off by the application; as you can see, it comes in a pot rather than a stick, so you use your fingers to put it on. But, as Soapwalla creator Rachel Winard herself assures us in a recent, delightful Hairpin interview, "there's nothing weird about touching one's armpits." Maybe you'll even come to enjoy it, along with legions of finger-scooping Soapwalla deodorant cream lovers, all of us smelling really great.